iPhone OS 4.0 beta test, we await the final version to assign a rating. Presented during a keynote dedicated to iPhone OS 4.0 update includes many new features. If the arrival of multitasking no surprise, its implementation has seemed intuitive.
In contrast, in the absence of new applications using APIs or services of the iPhone OS 4.0, this multitasking is not another one. It was not until the new generation of applications using these APIs.
We have appreciated the opportunity to create applications folder to group by subject and the arrival of the autofocus on the videos. The digital zoom on the camera may be of some service, but in most cases, it degrades a bit more quality shots already uncertain.
iPhone OS 4.0 is also better management of resources which gives more speed to the iPhone or iPod Touch and a self-revised slightly upward. If this is simply a beta version for developers, the OS seems pretty stable to us.
A pretty good first impression should be confirmed at the official availability of iPhone OS 4.0 this summer for iPhone 3G, 3G, iPod Touch 2G, 3G and this fall iPad. Note that the iPhone 3G and iPod 2G will be deprived of multitasking because of a hardware configuration too light.
An ambitious economic model
In addition to improvements in software, it may be the presentation of interactive advertising, IADs, which made the loudest noise. The economic model on free applications has already packed and exciting creative advertising agencies.
In practice, these ads appear in the application without that one is forced to leave. Advertisements operator video and geolocation, the IADS rely on interactivity and the relationship of trust, bringing Apple’s bond in the selection of ads that appear in the apps.
Listing an ad with Nike ID, you customize your basketball in an ad that displays in full screen and you can order your basket or know where the nearest store, all without leaving your application starting .
Apple takes care of the advertiser and deployment, the developer only has to collect 40% of revenue from the ads (60% for Apple).
More : Fluid and faster, better management of autonomy, multitasking with potential, custom wallpaper, digital zoom and development for video, unified inbox, creating playlist from the iPhone
Less : None at the moment of multitasking, some bug in beta
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